Nutro Products

The Nutro Company, Inc., a subsidiary company of Mars Incorporated, is the developer and manufacturer of the Max, Wholesome Essentials, Ultra, Wild Frontier, and Crave brands of dog and cat food, as well as Greenies dental treats. The company is headquartered in Franklin, Tennessee, USA. History In 1933, John, Herman, and Albert Saleen owned and operated a fox farm where they raised foxes and developed their own fox food. They also developed wet dog food which they distributed through Kal Kan. John took over the business in 1947. According to the United States Patent and Trademark Office, John Saleen renewed the Nutro Dog Food Company trademark in 1952 from the family of Herben Serois. Serois had started the company in 1931, and received approval to use the trademark Nutro on May 12, 1936. Steve (Stephen) Saleen, the oldest of three children attended USC, graduating in 1971. He participated more and more in the family business, making the food, conducting deliveries, and sales. He was instrumental in developing formal marketing ideas and designing the layout of individual stores for maximum efficiency. Steve also came up with the modern [[https://petfood.kapshot.com/is-nutro-a-good-dog-food/ Nu[https://petfood.kapshot.com/is-nutro-a-good-dog-food/tro] logo (prior iteration to the current one used by Mars Inc.).