Overview
Nylon is an American multimedia brand, publishing company, and lifestyle magazine that focuses on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel. Originally a print publication, it switched to an all digital format in 2017. Its name references New York and London, and it is currently owned by Bustle Digital Group.
History
Nylon was co-founded in 1999 by editorial director Mark Blackwell, art director Madonna Badger, creative director Helena Christensen, development director Michael "Mic" Neumann, and the husband and wife publishing team of Marvin and Jaclynn Jarrett, with an initial investment from businessperson Sam Waksal. Four of the founders had previously worked together in their same roles at Ray Gun Magazine: Editor-in-chief Marvin Jarrett, Publisher Jaclynn his wife, Editorial Director Mark Blackwell and Development Director Mic Neumann; the Jarretts had recently sold their interest in Ray Gun Publishing. According to Publisher Jaclynn Jarrett, the magazine's name was chosen because her husband Marvin just liked the sound of Nylon. After picking it, they realized the New York/London tie-in, which was congruous to Nylons editorial focus on these two cities. The first two letters are the initials for New York and the last three letters are the first three letters of London (New York London). The design of the magazine was intended to be "hyper-legible", in answer to criticism of Ray-Guns "chaotic" layouts. The first issue was published on April 6, 1999.
In 2003, Nylon launched its website nylonmag.com (now nylon.com), under the leadership of Ronen Shapiro later that year the digital readership surpassed the print edition and became the center of Nylon's business. In 2005, Nylon was bought by Pennsylvania businessman Don Hellinger. The following spring, Nylon and MySpace collaborated on their first International Music issue, making it freely available online for a time. Links to issue, now not free. Nylon TV was launched in 2006 with the creation of its own YouTube channel, and by 2014 gained 62 thousand subscribers and 62 million cumulative views. Nylon partnered with MySpace in 2006 for its annual June/July music issue. Nine months later the magazine became generally available online in digital form in March 2007. Nylon released their June/July International Music and MySpace issue online for free viewing.
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