Outliers: The Story of Success is a non-fiction book written by Canadian writer Malcolm Gladwell and published by Little, Brown and Company on November 18, 2008. In Outliers, Gladwell examines the factors that contribute to high levels of success. To support his thesis, he examines why the majority of Canadian ice hockey players are born in the first few months of the calendar year, how Microsoft co-founder Bill Gates achieved his extreme wealth, how the Beatles became one of the most successful musical acts in human history, how two people with exceptional intelligence—Christopher Langan and J. Robert Oppenheimer—end up with such vastly different fortunes, how Joseph Flom built Skadden, Arps, Slate, Meagher & Flom into one of the most successful law firms in the world, and how cultural differences play a large part in perceived intelligence and rational decision-making.
Throughout the book, Gladwell repeatedly mentions the "10,000-Hour Rule", claiming that the key to achieving world-class expertise in any skill, is, to a large extent, a matter of practicing the correct way, for a total of around 10,000 hours, though the authors of the original study have disputed Gladwell's usage.
The book debuted at number one on the bestseller lists of The New York Times and The Globe and Mail, holding the position on the former for eleven consecutive weeks. Generally well received by critics, Outliers was considered more personal than Gladwell's other works, and some reviews commented on how much Outliers felt like an autobiography. Reviews praised the connection that Gladwell draws between his own background and the rest of the publication to conclude the book. Reviewers also appreciated the questions posed by Outliers, finding it important to determine how much individual potential is ignored by society. However, the lessons learned were considered anticlimactic and dispiriting. The writing style, though deemed easy to understand, was criticized for oversimplifying complex social phenomena.
Contents
Background
Gladwell was a journalist for The Washington Post before writing for The New Yorker. The subjects for his articles, usually non-fiction, range from "Dave Gaspayad's infomercial empire to computers that analyze pop songs". His familiarity with academic material has allowed him to write about "psychology experiments, sociological studies, law articles, statistical surveys of plane crashes and classical musicians and hockey players", which he converts into prose accessible to a general audience and which sometimes pass as memes into the popular imagination.
Before Outliers, Gladwell wrote two best-selling books: The Tipping Point (2000) and Blink (2005). Both books have been described as "pop economics". The Tipping Point focuses on how ideas and behaviors reach critical mass, such as how Hush Puppies rapidly grew popular in the 1990s. Blink explains "what happens during the first two seconds we encounter something, before we actually start to think". All Gladwell's books focus on singularities: singular events in The Tipping Point, singular moments in Blink, and singular people in Outliers. Gladwell was drawn to writing about singular things after he discovered that "they always made the best stories". Convinced that the most unusual stories had the best chance of reaching the front page of a newspaper, he was "quickly weaned off the notion that [he] should be interested in the mundane".
For Outliers, Gladwell spent time looking for research that made claims that were contrary to what he considered to be popularly held beliefs. In one of the book's chapters, in which Gladwell focuses on the American public school system, he used research conducted by university sociologist Karl Alexander that suggested that "the way in which education is discussed in the United States is backward". In another chapter, Gladwell cites pioneering research performed by Canadian psychologist Roger Barnsley when discussing how the birthdate of a young hockey player can determine their skill level in the future.
While writing the book, Gladwell noted that "the biggest misconception about success is that we do it solely on our smarts, ambition, hustle and hard work." In Outliers, he hopes to show that there are a lot more variables involved in an individual's success than society cares to admit, and he wants people to "move away from the notion that everything that happens to a person is up to that person". Gladwell noted that, although there was little that could be done with regard to a person's fate, society can still impact the "man"-affected part of an individual's success. When asked what message he wanted people to take away after reading Outliers, Gladwell responded, "What we do as a community, as a society, for each other, matters as much as what we do for ourselves. It sounds a little trite, but there's a powerful amount of truth in that, I think."
Synopsis
In his introduction, Gladwell discusses the Roseto effect which enabled a small, close-knit town in Pennsylvania to have almost no history of heart disease, substance abuse, or societal ills, seemingly due to the supportive, comforting social environment of its Italian-descended population. The remainder of Outliers has two parts: "Part One: Opportunity" contains five chapters, and "Part Two: Legacy" has four. The book also contains an Introduction and Epilogue. Focusing on outliers, defined by Gladwell as people who do not fit into our normal understanding of achievement, Outliers deals with exceptional people, especially those who are smart, rich, and successful, and those who operate at the extreme outer edge of what is statistically plausible. The book offers examples that include the musical ensemble the Beatles, Microsoft's co-founder Bill Gates, and the theoretical physicist J. Robert Oppenheimer. In the introduction, Gladwell lays out the purpose of Outliers: "It's not enough to ask what successful people are like. [...] It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn't." Throughout the publication, he discusses how family, culture, and friendship each play a role in an individual's success, and he constantly asks whether successful people deserve the praise that we give them.
The book begins with the observation that a disproportionate number of elite Canadian hockey players are born in the earlier months of the calendar year. The reason behind this is that since youth hockey leagues determine eligibility by the calendar year, children born on January 1 play in the same league as those born on December 31 in the same year. Because children born earlier in the year are statistically larger and more physically mature than their younger competitors, and they are often identified as better athletes, this leads to extra coaching and a higher likelihood of being selected for elite hockey leagues. This phenomenon in which "the rich get richer and the poor get poorer" is dubbed "accumulative advantage" by Gladwell, while sociologist Robert K. Merton calls it "the Matthew Effect", named after a biblical verse in the Gospel of Matthew: "For unto everyone that hath shall be given, and he shall have abundance. But from him, that hath not shall be taken away even that which he hath." Outliers asserts that success depends on the idiosyncrasies of the selection process used to identify talent just as much as it does on the athletes' natural abilities.
A common theme that appears throughout Outliers is the "10,000-Hour Rule", based on a study by Anders Ericsson. Gladwell claims that greatness requires enormous time, using the source of the Beatles' musical talents and Gates' computer savvy as examples. The Beatles performed live in Hamburg, Germany over 1,200 times from 1960 to 1964, amassing more than 10,000 hours of playing time, therefore meeting the 10,000-Hour Rule. Gladwell asserts that all of the time the Beatles spent performing shaped their talent, and quotes a Beatles' biographer, Philip Norman, as claiming "So by the time they returned to England from Hamburg, Germany, 'they sounded like no one else. It was the making of them.'" Gates met the 10,000-Hour Rule when he gained access to a high school computer in 1968 at the age of 13, and spent 10,000 hours programming on it.
Style
Outliers has been described as a form of autobiography, as Gladwell mixes in elements from his own life into the book to give it a more personal touch. Lev Grossman, writing in Time magazine, called Outliers a "more personal book than its predecessors", noting, "If you hold it up to the light, at the right angle, you can read it as a coded autobiography: a successful man trying to figure out his own context, how success happened to him and what it means." He also surmised that Gladwell feels guilty about his success and believes that Christopher Langan should have experienced the same success that he had.
Reception
Published by Little, Brown and Company on November 18, 2008, Outliers debuted at number one on the bestseller lists for The New York Times in the United States and The Globe and Mail in Canada on November 28, 2008, holding the position on the former for eleven consecutive weeks. Between June 2011, when the paperback version was released, and February 2017, the book made the New York Times bestseller list for paperback nonfiction 232 times.
David A. Shaywitz, reviewing the book in The Wall Street Journal, praised Gladwell's writing style as "iconic", and asserted that "many new nonfiction authors seek to define themselves as the 'Malcolm Gladwell of' their chosen topic." He complimented its clarity and easy grace, but also pointed to these as possible Achilles' heels for Gladwell because of his oversimplification of complex sociological phenomena to "compact, pithy explanations". Furthermore, he praised the book for asking some important questions, such as "How much potential out there is being ignored? How much raw talent remains uncultivated and ultimately lost because we cling to outmoded ideas of what success looks like and what is required to achieve it?"
In a discussion about the book in Slate magazine, John Horgan was particularly moved by Gladwell's family history. He felt that the links between race and achievement were given substantive analysis, but found the lessons mentioned in Outliers to be "oddly anticlimactic, even dispiriting". His contribution concluded by remarking, "Outliers represents a squandered opportunity for Gladwell—himself an outlier, an enormously talented and influential writer and the descendant of an African slave—to make a major contribution to our ongoing discourse about nature, nurture, and race." BusinessWeek gave the book four out of five stars and appreciated its "Aha!" moments, but wondered if Gladwell purposely omits evidence that contradicts his thesis. The review remarked that Outliers was repetitive in parts, but that Gladwell eventually pulls the stories together into an overarching narrative.
Criticism focused on the book's style and oversimplified conceptualizations. Displeased with Gladwell's generalizations drawn from small amounts of data, Roger Gathman wrote in The Austin American-Statesman that this was uncharacteristic of him, and believed that the approach points to a "certain exhaustion in his favorite method". He remarked that in Outliers, the experiments, analyses, and conclusions drawn are too mechanically applied to historical or cultural phenomena to "create a cognitive 'gotcha' moment", that Gladwell's analytical method was no longer working, and that "it's high time for Gladwell to produce something more challenging than his beautifully executed tomb robberies of old sociology papers." Boyd Tonkin in The Independent held a similar opinion, and wondered why Gladwell "does not yet hold a tenured professorship at the University of the Bleedin' Obvious".