OVO Sound

OVO Sound (also known simply as OVO) is a Canadian independent record label, founded in 2012 by rapper Drake, producer 40, and manager Oliver El-Khatib. Between 2012 and 2022, it operated as a subsidiary of Warner Records. The label represents acts including Drake, PartyNextDoor, Majid Jordan, Roy Woods, Dvsn, Baka Not Nice, Popcaan, Smiley, Naomi Sharon. In-house producers include 40, Boi-1da, Nineteen85, Mike Zombie, T-Minus and DJ Prince. History The label's roots can be traced back to 2006, when Drake's first official mixtape, Room for Improvement, was released under the unofficial record label "All Things Fresh" which eventually became "October's Very Own". Drake later raised the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs and on stage, as well as promoting OVO merchandise.