Parisienne

Parisienne (Parisiennes in Argentina)- is a Swiss brand of cigarettes, currently owned by British American Tobacco and manufactured in the city of Boncourt to the tune of 6-7 billion sticks per year. History Parisienne was launched in 1887 by François-Joseph Burrus and the first filtered cigarettes were produced in 1947. Rothmans buys the brand and factory in 1996, before merging with British American Tobacco in 1999. Parisienne is one of the most popular cigarette brands in Switzerland. Despite its level of popularity, both domestically and internationally, the brand is sold very rarely outside Switzerland. It had a market share of 13.7% in 2003 and was thus the best-selling cigarette brand in Switzerland after Marlboro. In the past, the brand was also distributed in Switzerland under the name Parisiennes. Today, Parisiennes Filtres are made by Altadis in Argentina.