Social criticism
Goodman's 1960 study of alienated youth in America, Growing Up Absurd, established his importance as a mainstream cultural theorist and pillar of leftist thought during the counterculture. Released to moderate acclaim, it became the major book by which 1960s American youth understood themselves. The book of social criticism assured the young that they were right to feel disaffected about growing up into a society without meaningful community, spirit, sex, or work. He proposed alternatives in topics across the humanist spectrum from family, school, and work, through media, political activism, psychotherapy, quality of life, racial justice, and religion. In contrast to contemporaneous mores, Goodman praised traditional, simple values, such as honor, faith, and vocation, and the humanist history of art and heroes as providing hope for a more meaningful society.
Goodman's frank vindications and outsider credentials resonated with the young. Throughout the sixties, Goodman would direct his work towards them as a father figure. Impressed by his personal integrity and the open defiance by which he lived his life, they came to regard him as a model for free life in a bureaucratic country and he came to regard himself as their Dutch uncle. He spoke regularly on college campuses, discussing tactics with students, and seeking to cultivate youth movements, such as Students for a Democratic Society and the Berkeley Free Speech Movement, that would take up his political message. As an early ally, he had a particular affinity for the Berkeley movement, which he identified as anarchist in character. Goodman became known both as the movement's philosopher and as "the philosopher of the New Left".
While he continued to write for "little magazines", Goodman now reached mainstream audiences and began to make money. Multiple publishers were engaged in reissuing his books, reclaiming his backlog of unpublished fiction, and publishing his new social commentary. He continued to publish at least a book a year for the rest of his life, including critiques of education (The Community of Scholars and Compulsory Miseducation), a treatise on decentralization (People or Personnel), a "memoir-novel" (Making Do), and collections of poetry, sketch stories, and previous articles. He produced a collection of critical broadcasts he had given in Canada as Like a Conquered Province. His books from this period influenced the free university and free school movements. On the intellectual speaking circuit, Goodman was in high demand.
Goodman taught in a variety of academic institutions. He was the Washington Institute for Policy Studies's first visiting scholar before serving multiple semester-long university appointments in New York, London, and Hawaii. He was the Knapp Distinguished Scholar in urban affairs at the University of Wisconsin–Milwaukee and became the first San Francisco State College professor to be hired by students, paid by a student self-imposed tax. While continuing to lecture, Goodman participated in the 1960s counterculture war protests and draft resistance, including the first mass draft-card burning. Goodman's son, a Cornell University student, was also active in draft resistance and was under investigation by the FBI before his accidental mountaineering death in 1967, which launched Goodman into a prolonged depression.
Vanguardist groups turned on Goodman towards the end of the decade. Believing his politics to stifle their revolutionary fervor, they began to heckle and vilify him. Goodman, who enjoyed polemics, was undeterred by their words but dispirited by the movement's turn towards insurrectionary politics. In the early 70s, Goodman wrote works that summarized his experience, such as New Reformation and Little Prayers & Finite Experience.
His health worsened due to a heart condition, and he died of a heart attack at his farm in North Stratford, New Hampshire, on August 2, 1972, at the age of 60. His in-progress works (Little Prayers and Collected Poems) were published posthumously.