Pennies

Pennies is a registered charity in the United Kingdom and Republic of Ireland. Its purpose is to encourage and facilitate charitable giving, and to raise funds for a variety of UK registered charities through micro-donations made by customers at the point of sale (a form of 'digital charity box'). The Daily Telegraph has described Pennies' digital charity box as "a new channel for an old habit" that has adapted the shop counter charity box for the internet and card using generation. Operation of the digital charity box One of Pennies' main charitable objects is to provide technology and infrastructure designed to make it easier to give to charity. Pennies achieves this is through its point of sale donation option, or 'digital charity box'. Businesses who wish to enable Pennies' digital charity box can partner with the charity and Pennies will work with the retailer's payment service provider (PSP) to enable to donation option. Shoppers are privately invited to donate small amounts (typically between 1p–99p) to charity when they pay for goods and services by card or digital wallet in participating retailers. All the money raised through Pennies goes to charity. Pennies’ partner retailers nominate the charity or charities to benefit from donations. In January 2013, just over two years after launch, people had donated 4 million times through Pennies, raising £1,000,000 for charity. As of September 2015, over 20 million consumer donations had been made through the digital charity box.