Peter Alexander

Peter Alexander (born 1965) is an Australian fashion designer known for pyjamas, loungewear and giftware. Early life Peter Alexander was born in 1965 in South Africa and then moved to Australia shortly afterwards when he was a baby. Alexander worked from his mother's dining room table during the early days of the Peter Alexander brand. He initially sold directly to department stores. When a store cancelled an order for 2,000 pairs of pyjamas in 1990, in desperation, he took out a mail order advertisement in Cleo magazine. Alexander received 6,000 orders from that one advertisement alone. Peter Alexander the brand In 2000, Peter Alexander joined Australian retailer Just Group, effectively selling his business although remaining creative director within the structure of the Just Group. After the sale, the brand Peter's PJs increased in popularity and the first stand-alone store was opened in Melbourne Central Melbourne Central Shopping Centre, shortly followed by Chadstone. He has since expanded the stores into every state of Australia.