Peter Stuyvesant

Peter Stuyvesant is a brand of cigarettes currently owned by British American Tobacco and manufactured by the American Cigarette Company. In Australia and New Zealand, the brand is manufactured by Imperial Tobacco. The cigarette brand is named after Petrus Stuyvesant, Director General of New Netherland, later New York State, New Jersey, Delaware and parts of surrounding states. History The Peter Stuyvesant brand was initially launched in South Africa in 1954 and later test marketed in New York in 1957; the brand was officially launched worldwide in the same year and Peter Stuyvesant is sold in about 30 countries around the world. The original slogan for the brand was, "The scent of the big wide world: Peter Stuyvesant." This popular slogan was created in 1958 by Swiss graphic designer Fritz Bühler, and lasted until the 1980s, when it was changed to "The taste of the whole wide world." British American Tobacco bought the brand in 2003. In the 1980s, the brand enjoyed an increase in sales due to various advertising campaigns in cinemas and by offering the cigarettes to passengers of the Dutch airline company, KLM. The brand is sold in 55 countries and is popular in South Africa, Australia and New Zealand, as well as most parts of Europe, but is less known in the United States. In 2015, a tax increase in Malaysia saw Peter Stuyvesant, as well as various other BAT branded cigarettes, increase in price. Peter Stuyvesant and Pall Mall cigarettes went from 12.30 to 15.50 Malaysian ringgit, an increase of 3.20 Malaysian ringgit. As of 2022 a pack of 20 Peter Stuyvesant cigarettes costs R33 (South African rand).