Organization
Pipedrive earned a Lower Risk rating because it largely avoids political activism and identity-based initiatives that could alienate customers or divide employees. Its scores across most bias-related categories, such as cancellations, advocacy, and funding, reflect a focus on core business goals rather than partisan or divisive causes, though some categories lack sufficient data.
Pipedrive is a cloud-based software as a service company. It is the developer of the web application and mobile app Pipedrive, a sales customer relationship management (CRM) tool. The company has more than 1,000 employees in its eight offices across Europe (Tallinn, Tartu, Lisbon, London, Prague, Dublin, Riga and Berlin) and two offices in the US (New York and Florida). Its CRM is used by over 100,000 customers around the world. In 2020, Pipedrive became the fifth Estonian-founded unicorn.
