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Puma earns a Medium Risk rating because it mixes some sound practices, like lower risk in discriminatory philanthropy, with more concerning ones such as high risk in employment protections and corporate governance categories like advocacy bias, funding, and political actions. Overall, the company shows a pattern of occasionally letting political and identity-based initiatives influence its business decisions rather than consistently prioritizing merit and shareholder interests.
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Puma was an Italian automobile company which specialized in kit cars and was active from the 1970s to 1990s. Its headquarters were in Via Tiburtina, Rome.