Rarandoi Veduka Chudham (transl. Come, let's watch the celebrations) is a 2017 Indian Telugu-language romantic comedy film written and directed by Kalyan Krishna Kurasala, and produced by Nagarjuna Akkineni under Annapurna Studios banner. It stars Naga Chaitanya, Rakul Preet Singh, Jagapathi Babu and Sampath Raj. The film was released on 26 May 2017.
The music is composed by Devi Sri Prasad, while cinematography is done by N. Vishweshwar and editing by Gautham Raju. The film received positive reviews and with a collection over ₹50 crore, it was termed a box office success.
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Plot
The film begins in a village following 3 best friends: Krishna, Adinarayana, and Prabhakar. Adi has a huge family, and one day, his elder sister Priya gets engaged. Ten days before her wedding she elopes. Due to a misunderstanding, Krishna is suspected, and the friendship turns into enmity. 25 years later, with Bhrahmaramba, the innocent and heavily pampered only daughter of Adi, who has little to no exposure to the outside world. She dreams of marrying a man who has the qualities of a prince, as said by her grandmother. Shiva, the son of Krishna, meets Bhrahmaramba in his brother Kishore's marriage with Bhramarambha's friend and falls in love with her at first sight. After playful encounters, they separate ways. Bhramarambha eventually comes to Vizag, Shiva's hometown, for her studies. She quickly finds out that Shiva lives in Vizag, and they spend a lot of time together, with her sharing everything with him. She tells him that she is not interested in a relationship with him. Shiva loves her but, fearing rejection, does not admit his feelings. Later, they get into an argument in which Shiva reveals both his love for her and his frustration with her insistence on waiting for a prince while not realizing what she already has. Bhramarambha furiously returns home and accepts a marriage proposal from her cousin out of anger. The rest of the story is about how Shiva finally makes Brahmaramba realize him as her prince and resolves disputes between both families.
Production
The director of the film is Kalyan Krishna Kurasala. The film's first look was released on 28 March 2017 on Ugadi by Nagarjuna through his official Facebook page. Naga Chaitanya shared through Twitter that two posters of the film were released at the same time since Producer Nagarjuna and director Kalyan Krishna was not able to decide which poster to go with. It was Naga Chaitanya's third collaboration with music director Devi Sri Prasad after 100% Love and Dhada and first collaboration with director Kurasala.
Soundtrack
The music was composed by Devi Sri Prasad and was released on Aditya Music Company. The audio function was grandly held on 24 March 2017 at Annapurna Studios.
Reception
Box office
Rarandoi Veduka Chudham, in two days collected a total gross of ₹ 11.86 Crores and a share of ₹ 5.84 Crores worldwide. In its first week, the film collected a total gross of ₹ 32 crores and a share of ₹ 18.50 Crores worldwide. The film collected a total gross of ₹ 50 Crores and a share of ₹ 28 Crores worldwide in its lifetime run.
In the first weekend, Rarandoi Veduka Chudham beat movies like Sachin: A Billion Dreams at the US box office by collecting a total gross of US$369,672.
Critical reception
Firstpost gave 3 out of 5 stars and noted, "Rarandoi Veduka Choodham ends up being a crowd-pleasing film in the end. The trick lies in making you yearn for the feeling of being together, despite all odds. It’s the theme of most family dramas in Telugu films and Rarandoi Veduka Choodham is no different".
IndiaGlitz gave 3 out of 5 stars and noted, "A wafer-thin and predictable story, 'RVC' comes with an excellent characterization of the heroine, and largely fine performances. Proper spacing of songs was needed. All said, there are elements that could appeal to family audiences".
The Times of India gave 2.5 out of 5 stars and noted, "Rarandoi Veduka Chudham uses the age-old run-of-the-mill set-up to establish the story and its characters. As far as the plot is concerned, there is nothing new that one can expect from the family drama - fathers pampering their children, children falling in love with the enemy’s son and the clichés. Finally, when things are set to take an offbeat turn, a simple clarification of a misunderstanding brings the plot to a happy ending; bummer!".
India Today gave 2 out of 5 stars and noted, "If you chose to overlook its shortcomings, Rarandoi Veduka Chudham should 'entertain' you. Director has assembled some of the finest comedians in the industry and hence, it cracks you up every now and then. Chaitanya's scenes with Vennela Kishore save the day."