Richard Whittington

Richard Whittington is an academic in the area of Corporate Strategy. Currently, he is a Professor of Strategic Management at the Saïd Business School of the University of Oxford, and a Fellow of New College, Oxford. Whittington has been influential in the Strategy-as-Practice approach, a more sociological and less managerial approach to the study of business and corporate strategy. He was previously an Associate Editor at the Strategic Management Journal. Works Whittington, R. (1996). Strategy as Practice. Long Range Planning, 731-735. Whittington, R. (2001). What is Strategy- and does it matter? (2nd ed.). London: Thomson Learning. Whittington, R. (2002). Practice Perspectives on Strategy: Unifying and Developing a Field. References External links Strategy as Practice Online Community