Robert Millar

Robert Millar (13 January 1878 – 2 June 1960) was an Irish born, Norwegian advertising executive and author. Each year the Trondheim Marketing Association awards the Robert Millar Prize (Robert Millar-prisen) in his honour. Background Millar was born at Ballymena, County Antrim in Northern Ireland. He grew up in a strongly religious environment, within a Presbyterian community. Educated at Royal Belfast Academical Institution and later at Queen's University Belfast, Millar trained to become a Presbyterian priest and studied in New College, Edinburgh. In 1903, Millar moved to Trondheim, Norway. He first began to work as an English language teacher at Trondheim Cathedral School. In 1906, he became secretary for the Norwegian Trekking Association in Trondheim. Career Millar has been credited for introducing modern marketing in Norway. From 1909 he was Norway's first marketer, working for the steamship company, Det Nordenfjeldske Dampskibsselskab. In 1914 he started the publication Romilla Revenue, to publish critical articles about advertisement in Norway. Two years later he founded the Trondheim Marketing Association. In 1914, Millar wrote Reklamelærer, the first Norwegian language textbook on advertising. In October 1914, Millar launched the advertising magazine, Romilla Revenue. For many years there had been talk about building a tramway from the city center to the Bymarka recreational area. On 20 August 1915, Millar and two friends were waiting for the bus to take them to Fjellseter. When the bus never came, they decided during dinner in the city centre to try to establish the tramway. The same day he sent a number of letters to people and associations, inviting them to found a private company to build and operate the tramway. The first meeting was held on 3 November with Millar appointed chair and engineer Ferdinand Bjerke added to the committee. Millar stayed in the position until 6 September 1916, when A/S Graakalbanen was founded to build and operate the Gråkallen Line of the Trondheim Tramway.