Overview
Robert Montgomery Presents is an American dramatic television series which was produced by NBC from January 30, 1950, until June 24, 1957. The live show had several sponsors during its eight-year run, and the title was altered to feature the sponsor, usually Lucky Strike cigarettes, for example, Robert Montgomery Presents Your Lucky Strike Theater, ....The Johnson's Wax Program, and so on.
Evolution
Initially offering hour-long dramas adapted from successful Hollywood films, the series was hosted and produced by Robert Montgomery. His presence lent a degree of respectability to the new medium of television, and he was able to persuade many of his Hollywood associates to appear. Montgomery introduced each episode and also acted in many episodes.
The program was noted for the high level of production values and the consistent attempt to present quality entertainment within the constraints of a live presentation. A drama built around the Hindenburg disaster, including interviews with survivors of the actual event, was one example of the ambitious nature of the program. In the 1950-1951 season, the series finished #11 in the Nielsen ratings, followed by finishing #26 in 1951-1952.
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