Rookie

Rookie was an American online magazine for teenagers created by fashion blogger Tavi Gevinson. Rookie published art and writing from a wide variety of contributors, including journalists, celebrities, and the magazine's readers. The subject matter ranged from pop culture and fashion to adolescent social issues and feminism. Rookie's content was divided into monthly "issues", each built around a theme. It updated five days a week, three times a day: roughly just after school, at dinnertime, and "when it’s really late and you should be writing a paper but are Facebook stalking instead." History In November 2010, Gevinson announced on her blog, Style Rookie, that she would be launching a new magazine with Jane Pratt, founding editor of Sassy. Though Sassy had ceased publication in 1996, the year Gevinson was born, the fashion blogger had on several previous occasions expressed her admiration for the defunct indie teen magazine and lamented the fact that her generation did not have a Sassy heir to call its own. Negotiations began between Pratt, Gevinson, and Say Media, the internet publisher behind Pratt's women's lifestyle site xoJane. This American Life host Ira Glass acted as a consultant to Gevinson and her manager and father, Steve, during the negotiations. Eventually, Pratt withdrew from official involvement in the venture, enabling Gevinson to maintain ownership. Pratt remains credited on the Rookie contributors' page as the magazine's "fairy godmother". Rookie launched in September 2011, with Gevinson serving as editor-in-chief, former New York Times Magazine fact-checker Anaheed Alani serving as editorial director and story editor. On November 30, 2018, it was announced through a goodbye editor's note published by Gevinson on the site that after a seven-year run, that the website would shut down and cease publication immediately.