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Join the roomThe shifted Gompertz distribution is the distribution of the larger of two independent random variables one of which has an exponential distribution with parameter and the other has a Gumbel distribution with parameters and . In its original formulation the distribution was expressed referring to the Gompertz distribution instead of the Gumbel distribution but, since the Gompertz distribution is a reverted Gumbel distribution, the labelling can be considered as accurate. It has been used as a model of adoption of innovations. It was proposed by Bemmaor (1994). Some of its statistical properties have been studied further by Jiménez and Jodrá (2009)