Skims is an American shapewear and clothing brand co-founded by Kim Kardashian and Jens Grede. The business is valued at over $5 billion as of 2025.
Country
United States
Inception
June 2019
Website
https://skims.com
Overview
Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. Skims has a focus on body positivity and inclusivity across the brand and practice inclusive sizing. The company was valued at over $4 billion in July 2023.
History
The company was founded in June 2019 by American media personality, businesswoman Kim Kardashian and Swedish entrepreneur Jens Grede. Kardashian's then husband, Kanye West, was credited as being her "Ghost Creative Director" and for creating the company's unique logo. Prior to creation of this line, Kardashian was inspired by her own creative work of altering clothes, stating she "[has been] designing shapewear for 15 years".
Skims's initial launch resulted in more than US$2 million in profit and the company selling out of merchandise in 10 minutes. The company claims to have sold more than 3 million products in its first year in business.
