Sorry

"Sorry" is a song recorded by American singer Ciara. It was written by Ciara, Elvis "Blac" Williams, and Jasper Cameron, and produced by Harris and Cameron. The song premiered alongside its music video on September 13, 2012, and was released as a digital download two weeks later on September 25, 2012. Epic Records serviced the single to urban contemporary and rhythmic radio in the United States on October 9, 2012. "Sorry" is a midtemp R&B ballad with production akin to Ciara's previous single, "Promise" (2006). Lyrically, the song speaks on a relationship gone bad, and has been described as an autobiography. "Sorry" received mixed reviews from music critics, some of whom praised its lyricism and vocals and saw it as Ciara's return to her best sound, while other's criticized it for sounding "watered-down" and felt it didn't live up to the standard set forth by Ciara's past hits. The single was moderately successful, as it managed to chart within the top fifty on the US and UK R&B charts and reached the top ten on the US dance chart, making it her first single to do so. The song's accompanying music video, directed by Christopher Sims, was filmed in Malibu, California and features Ciara demonstrating distance between herself and on-screen lover, model Broderick Hunter, while dancing in solo scenes. Ciara performed the song on BET's Black Girls Rock! awards and on Jimmy Kimmel Live! in the United States. On December 3, 2012, Ciara's boyfriend, rapper Future, released an official remix for the song featuring new production, new vocals, and verses. Ciara's new hair color and stylist created by celebrity hairstylist MateoJon. Background and release