Overview
The Special Broadcasting Service (SBS) is an Australian hybrid-funded public service broadcaster. About 80 percent of funding for the company is derived from the Australian Government. SBS operates six TV channels (SBS, SBS Viceland, SBS World Movies, SBS Food, NITV and SBS WorldWatch) and seven radio networks (SBS Radios 1, 2 and 3, Arabic24, SBS Chill, SBS PopDesi and SBS PopAsia).
SBS Online is home to SBS On Demand video streaming service. The stated purpose of SBS is "to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia's multicultural society". SBS is one of five main free-to-air networks in Australia.
SBS formally came into existence in 1978 as a radio network. Full-time transmission began on a new television channel in 1980. In-show advertising commenced in 2006. Commercial breaks are set at five minutes per hour. SBS's most successful imported television series is South Park.
History
As a result of extensive post-World War II immigration to Australia and the end of the controversial and racist White Australia Policy, the federal government began to consider the need for "ethnic broadcasting" – programming targeted at ethnic minorities and mostly delivered in languages other than English. Until 1970, radio stations were prevented by law from broadcasting in foreign languages for more than 2.5 hours per week. In June 1975 at the behest of Minister for Immigration Al Grassby, two "experimental" radio stations began broadcasting: 2EA in Sydney and 3EA in Melbourne (EA stood for "Ethnic Australia"), partly to publicise the Whitlam government's social policy changes to ethnic communities. In March 1976, the Fraser government established the Consultative Committee on Ethnic Broadcasting, followed by the National Ethnic Broadcasting Advisory Council in January 1977. Initially, it was considered feasible for ethnic broadcasting to be delivered by the Australian Broadcasting Commission (ABC); however, this plan was abandoned in mid-1977.
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