Sprinklr

Sprinklr is an American software company based in New York City that develops a SaaS customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring. Sprinklr was founded in 2009 by technology executive Ragy Thomas. On June 23, 2021, the company went public on the New York Stock Exchange under the symbol CXM. History Sprinklr was founded in 2009 by Ragy Thomas, a technology marketing executive previously with email marketing company Bigfoot International. Thomas initially funded the company himself, with servers operating out of the basement of his home. The company's name came from the metaphor of a brand carefully watering its social media presence. Early customers included Cisco, Dell and Virgin America. In March 2015, the company announced the launch of its Experience Cloud platform, a way for companies to manage interactions over 23 social media channels and websites. The company expanded from social media management to customer experience management in April 2017, with the launch of new products for its Experience Cloud platform, ranging from social listening tools to content marketing. In October 2017, the company added eight additional products integrated with Experience Cloud.