Overview
"Stay Gold" is a song by Japanese musician Hikaru Utada. Used in a high-profile campaign for Kao Corporation's Asience shampoo commercials in 2007, the song was released as a double A-side single with Utada's song "Heart Station" on February 20, 2008.
Background and development
In February 2007, Utada released "Flavor of Life", the theme song for the drama Hana Yori Dango Returns, which became one of her most commercially successful singles, selling over eight million downloads and becoming the second most digitally successful song of 2007 globally. This was followed by a second single in 2007, featuring the songs "Beautiful World", the theme song for the animated film Evangelion: 1.0 You Are (Not) Alone, and "Kiss & Cry", a song used to promote Nissin Foods' Cup Noodles.
On December 7 to celebrate the start of her 10th year since her debut, her song "Automatic" (1998) was released as a free ringtone for four days. At the same time, it was announced that Utada was working on her fifth Japanese studio album, to be released in spring 2008.
From Wikipedia (CC BY-SA 4.0).