Strand

Strand was a British brand of cigarettes which was owned and manufactured by W.D. & H.O. Wills (a now defunct subsidiary of Imperial Tobacco). History Strand was launched in 1959 but withdrawn in the early 1960s. The launch was accompanied by a huge television advertising campaign with the slogan "You're never alone with a Strand". They also ran advertisements in newspapers offering a free pack of Strand cigarettes to readers who filled in a coupon and sent it in. Marketing You're never alone with a Strand