About Swatch

Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of the Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship producing mostly mechanical watches.

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Country: Switzerland

Facts from Wikidata (CC0). Image by Swatch via Wikimedia Commons (Public domain).

Swatch

Swiss watchmakers

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About Swatch

members

here now

Country: Switzerland

Facts from Wikidata (CC0). Image by Swatch via Wikimedia Commons (Public domain).

Headquarters

Biel/Bienne

Inception

1983

Website

https://www.swatch.com/

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