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TAG Heuer

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TAG Heuer

Swiss luxury manufacturer

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About TAG Heuer

TAG Heuer S.A., founded Heuer AG is a Swiss luxury watchmaker. Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985, Techniques d'Avant Garde (TAG) purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname. Although best known for its chronographs, it has also manufactured stopwatches.

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Country: Switzerland
Headquarters: La Chaux-de-Fonds, Biel/Bienne, Marin-Epagnier

Facts from Wikidata (CC0).

Inception

1860

Website

https://www.tagheuer.com/

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