Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, interviews with guests, and/or listener participation which may be live conversations between the host and listeners who "call in" (usually via telephone) or via voice mail. Listener contributions are usually screened by a show's producers to maximize audience interest and, in the case of commercial talk radio, to attract advertisers.
Talk shows on commercial stations are organized into segments, each separated by a pause for advertisements; however, in public or non-commercial radio, music is sometimes played in place of commercials to separate the program segments.
Variations of talk radio include conservative talk, hot talk, progressive talk, and sports talk.
Talk radio has historically been associated with broadcast radio; however, starting around 2005, the technology for Internet-based talk-radio shows became cost-effective in the form of live internet website streaming and podcasts.
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Africa
SW Radio Africa was a pro-democracy station that broadcast out of London from 2001 to 2014.
Australia
In Australia, talk radio is known as "talkback radio".
The most popular talkback radio station historically was Sydney's 2UE, whose populist programs like The John Laws Morning Show, were widely syndicated across the continent. In recent years though, 2UE has been eclipsed by its Sydney rival 2GB after the defection of 2UE most popular talkback host, Alan Jones.
As a result, 2UE and owned by the same company as 2GB) abandoned most of its rigid political and hot topic-driven talkback programming in 2016, moving to a less-serious lifestyle and branded content format, although still maintaining a talkback element.
In Melbourne, 3AW is the highest rating talkback radio station and has also been the highest rating Melbourne radio station for several decades in a row.
6PR personality Garry Meadows was the first announcer to use talkback radio in early 1967. 'Talkback' radio, using a seven-second time-lapse mechanism, began in Australia in April 1967, simultaneously on 2SM, Sydney (with Mike Walsh) and 3DB, Melbourne (with Barry Jones).
Female radio personality, 'Andrea', also began talk-back radio, in 1967, on 2GB in Sydney.
In the 1990s and 2000s, "talkback" on FM was attempted. The Spoonman was a program hosted by Brian Carlton on the triple m network in the late 1990s and returned in 2005 for three and a half years, the show wrapping up in 2008. It was a show that covered many topics, but the "hot talk" format in the U.S. would probably be the best way to describe the program.
Talkback radio has historically been an important political forum in Australia and functions much like cable news television in the United States, with live and "saturated" coverage of political issues.
Brazil
The most important talk radios in Brazil are CBN, Band News and Jovem Pan, which has also sports and news broadcasts.
Canada
In contrast to talk radio stations in the United States, where syndicated programs tend to make up a significant part of most schedules, privately owned Canadian talk radio stations tend to be predominantly local in programming and focus. There is no Canadian content requirement for talk radio, or "spoken word", programming unless the individual station's license expressly stipulates such a requirement; most do not. (In Canada, prospective radio stations may propose certain restrictions on their license to gain favor with the Canadian Radio-television and Telecommunications Commission and have an easier time obtaining a license.)
The most recent nationally syndicated, politically oriented weekday talk radio show in Canada was Charles Adler Tonight, hosted by Charles Adler and heard on eleven stations across the country. After 5 years, the show ended in August 2021. Until 2006, Peter Warren's Warren on the Weekend was heard Saturdays and Sundays. Both programs are or were distributed by the Corus Radio Network and, coincidentally, both hosts had hosted different morning call-in programs in the same time slot on Winnipeg, Manitoba's CJOB 680 before they became nationally syndicated (Adler's show originated from CJOB and retained its original title, while Warren was based in Victoria, British Columbia.) before Charles Adler Tonight, Corus had syndicated Rutherford, hosted by conservative Dave Rutherford and originating from its Calgary station, CHQR. Rutherford is no longer syndicated nationally but continues to air in Calgary, Edmonton, and London.
Other Canadian talk radio programs which have been syndicated to different markets include:
The George Stroumboulopoulos Show airs on Sunday nights on stations in Toronto and Montreal.
The Home Discovery Show, a call-in home renovation program hosted by Shell Busey.
Love and Romance, a relationship advice program hosted by Sue McGarvie.
Prime Time Sports, a sports talk program hosted by Bob McCown. A three-hour program originating from CJCL, usually only the third hour was broadcast nationally. The show ended in 2019.
Finland
A state-owned public channel called YLE Puhe. is broadcast throughout the whole country in the Finnish language. The programs include sports and news broadcasts. Its weekly listenership is about 550,000. Finland's first commercial talk station, Radio Rapu, started operations on March 1, 2014.
France
Talk radio is a popular form of radio entertainment in France, exemplified by Europe 1, RTL, and RMC, plus state-owned France Inter. A premier English language talk radio in France is the Gascony Show. Launched in early 2011, this show is broadcast weekly to the Gascony region of the southwest of France, as well as to the rest of France via Internet streaming.
Germany
Radio talk shows are popular in Germany and have a long tradition. The first talk show on public radio was Werner Höfer's Der Internationale Frühschoppen, a political talk begun in 1952. The talk show on wheels Hallo Ü-Wagen ran from 1974 to 2010, begun by Carmen Thomas for WDR.
Italy
Talk radio in Italy is popular. Radio 24, part of the group Il Sole 24 Ore privately owned by Confindustria, is the most important commercial "news/talk" talk radio station in the country. Its focus is mainly on independent news about the Italian and European economy, finance, culture, and politics, but it also hosts programs focusing on sports, personal finance, music, health, science, technology, and crowdsourced storytelling. State-owned Rai Radio 3 is mainly dedicated to literature, the arts, classical music, and general cultural issues. Several regional stations use a format combining that of all-news and talk radio.
New Zealand
In New Zealand, the talk radio format is popularly known as talkback radio. The major radio network broadcasting in the talk radio format is Newstalk ZB. Sport Nation also largely broadcast in a talk format with Sport Coverage
. Other stations such as Radio New Zealand National have a large component of talk-based content but do not have talk-back (i.e. listener phone-ins). Previous Stations Included Radio Live, Today FM Radio Sport and Live Sport, All now Defunct.
Newstalk ZB is the New Zealand market leader, but Radio tried to establish itself with a greater presence in the talk radio market since its inception in 2005, then changing to Magic Talk before closing in 2023.
Philippines
Almost all AM radio stations are talk stations. A few stations from Radio Mindanao Network and Bombo Radyo are on FM. Radyo 5 News FM (now True FM) is the first talk radio station in the Philippines.
Poland
There is two talk radio station in Poland, called TOK FM, which is owned by Agora SA, a Polish media company. Its programmes are broadcast in 10 large cities including Warsaw, Kraków, Gdańsk, Poznań, and Katowice. The programme is also available via the Internet and transmitted by the Hot Bird constellation. It was founded in 1998 as "Inforadio"
Second talk radio station called Radio Wnet, which is owned by Radio Wnet sp. z o.o., a Polish media company. Its programmes are broadcast in two large cities including Warsaw (87.8 MHz), Kraków (95,2 MHz). The programme is available via Internet. It was founded on 25 May 2009 by Krzysztof Skowroński, Grzegorz Wasowski, Katarzyna Adamiak-Sroczyńska and Monika Makowska-Wasowska, Wojciech Cejrowski and Jerzy Jachowicz.
Spain
Talk radio in Spain is very popular, where the most important radio stations are exclusively dedicated to talk shows, such as Cadena Ser, Cadena Cope, Onda Cero, Radio Nacional, or Punto Radio. There is a very wide variety of topics, such as politics, sport, comedy, and culture.
Sport talk shows are particularly relevant, since football attracts a massive interest in Spain, with a special focus on FC Barcelona and Real Madrid CF, and the men's national football team. Typically the programming of main talk radio stations is modified whenever there is a major football event, such as a La Liga or a national team match. Daily late-night sport (football) talk shows are also very relevant, with a very intense competition of the radio stations in this time slot which typically starts around midnight.
Comedy morning talk shows are also very popular in music radio stations (40 principales, M80 radio, Europa FM, and others), where there is strong competition since it is also a very important time slot, when typically people going to the workplace listen to the radio in their cars early in the morning (around 7 am to 8 am).
As Spain has large English-speaking communities from many different countries, it is a natural place for English language talk radio broadcasting.
The first Talk radio station in English was Coastline Radio broadcasting from Nerja, Costa del Sol. It is now a music station. A group of English expats set up OCI International in the early 1990s. Based in Marbella on the Costa del Sol, it was owned by the ONCE National Spanish Network. It provided a link for the English-speaking expats living on the coast, as well as some content for Scandinavian expats. OCI was closed down in 2007 to make way for Radio Europa music. In 2004 REM FM began broadcasting, with shows mostly fronted by former OCI presenters. The station closed in 2008.
In 2008, Talk Radio Europe began broadcasting. It offers a 24-hour schedule of news, interviews, discussion, and debate and is a World Media Partner with BBC World Service and is affiliated to IRN/SKY News. Talk Radio Europe broadcasts in FM on the Costa del Sol, Costa Almeria, Costa Blanca, and across the island of Mallorca in English. It is available on the Internet and all smartphone platforms.
United Kingdom
Talk radio in the United Kingdom is popular, though not as much as music radio. Nationwide talk stations include BBC Radio 4, BBC Radio 5 Live, BBC Radio 4 Extra, Talkradio, Talksport and Times Radio. Regional stations include BBC Radio Scotland and BBC Radio Wales. Many BBC Local Radio stations and some commercial stations offer a talk format, for example, BBC Radio London, the BBC's flagship local station. Other notable commercial talk stations include London's LBC which pioneered the newstalk format in Europe. LBC currently operates two services – LBC, a newstalk station on FM (London) and via several digital platforms nationally including DAB and Freeview; and LBC News, a rolling news station on AM in London and DAB+ nationally. There are many specialised talk services such as Bloomberg, a financial news station, and Asian Radio Live.
Talk radio expanded dramatically when the BBC's monopoly on radio broadcasting was ended in the 1970s with the launch of Independent Local Radio.
Some notable British talk radio presenters include Jenni Murray, John Humphrys, Martha Kearney, Jonathan Dimbleby, Libby Purves, Laurie Taylor, Pam Ayres, Melvyn Bragg, Tommy Boyd, James Whale, Steve Allen, Nick Abbot, Iain Lee, James Stannage, George Galloway, Julia Hartley-Brewer, Ian Collins, John Nicoll, Brian Hayes, Scottie McClue, James O'Brien, Nicky Campbell, and Simon Mayo. Pete Price on CityTalk is also known as the DJ who rushed to the aid of a regular caller who died live on air during a call. Previously, he had kept a teenager talking for 45 minutes before meeting him to convince him not to commit suicide.
United States
Talk radio is most popular on the AM band. "Non-commercial", usually referred to as "public radio", which is mainly located in a reserved spectrum of the FM band, also broadcasts talk programs. Commercial all-talk stations can also be found on the FM band in many cities across the US. These shows often rely less on political discussion and analysis than their AM counterparts and often employ the use of pranks and "bits" for entertainment purposes. In the United States and Canada, satellite radio services offer uncensored "free-wheeling" original programming. ABC News & Talk is an example of "repackaging" for the digital airwaves shows featured on their terrestrial radio stations.
History
Expressing and debating political opinions has been a staple of radio since the medium's infancy. Aimee Semple McPherson began her radio broadcasts in the early 1920s and even purchased her station, KFSG which went on the air in February 1924; by the mid-1930s, controversial radio priest Father Charles Coughlin's radio broadcasts were reaching millions per week. There was also a national current events forum called America's Town Meeting of the Air which broadcast once a week starting in 1935. It featured panel discussions from some of the biggest newsmakers and was among the first shows to allow audience participation: members of the studio audience could question the guests or even heckle them.
Talk radio as a listener-participation format has existed since the 1930s. John J. Anthony (1902–1970) was an announcer and DJ on New York's WMRJ. It was located in the Merrick Radio Store at 12 New York Boulevard in Jamaica, Long Island. After some marital troubles, refusing to pay alimony and child support, he sought professional help and began his radio series where listeners would call in with their problems in 1930. Radio historians consider this the first instance of talk radio.
While working for New York's WMCA in 1945, Barry Gray was bored with playing music and put a telephone receiver up to his microphone to talk with bandleader Woody Herman. This was soon followed by listener call-ins and Gray is often billed as "the hot mama of talk radio". Herb Jepko was another pioneer.
Author Bill Cherry proposed George Roy Clough as the first to invite listeners to argue politics on a call-in radio show at KLUF, his station in Galveston, Texas, as a way to bring his political views into listeners' homes. (He later became Mayor of Galveston). Cherry gives no specific date, but the context of events and history of the station would seem to place it also in the 1940s, perhaps earlier. The format was the classic mode in which the announcer gave the topic for that day, and listeners called in to debate the issue.
In 1948, Alan Courtney – New York disk jockey and co-composer of the popular song "Joltin' Joe DiMaggio" – began a call-in program for the Storer station in Miami, Florida (WGBS) and then on Miami's WQAM, WINZ and WCKR. The "Alan Courtney Open Phone Forum" flourished as an avowedly conservative and anti-communist political forum with a coverage area over the Southeastern U.S. and Cuba.
Shock
Hot talk, also called FM talk or shock talk, is a talk radio format geared predominantly to a male demographic between the ages of 18 and 49. It generally consists of pop culture subjects on FM radio rather than the political talk found on AM radio. Hosts of hot talk shows are usually known as shock jocks.
Clear Channel Communications (which became iHeartMedia in 2015) has a select few hot talk stations under the moniker Real Radio, while CBS Radio once had a larger chain of hot talkers known as Free FM, though the brand was abandoned after a post-Howard Stern attempt to network the format failed within a year. It is usually found on FM radio active rock, classic rock, and country stations in morning drive, as the actual hot talk formatted stations have only achieved mediocre success as a whole compared to AM or conservative talk radio, or even FM music radio. It is also effectively a format that is unviable during an average workday in North America, due to the format's tendency to discuss topics wholly inappropriate for a workplace setting, and outside of discussions of attractiveness, largely repels women as regular listeners.
In March 2018, CBS Radio's corporate successor Entercom (now Audacy, Inc.) attempted a hot talk format in San Diego with KEGY 97.3 The Machine. It featured a weekday lineup devoted to hot talk programs, blocks of classic rock interspersed with comedy bits during off-peak hours, and coverage of San Diego Padres baseball. However, the station attracted controversy later that month, when an advertisement for the station's forthcoming morning show Kevin Klein Live (which invited listeners to "jump ... to a new morning show", accompanied by a picture of the Coronado Bridge) was criticized for glorifying suicide by bridge jumping. The ensuing controversy prompted the Padres to scrutinize KEGY's direction; executive Ron Fowler voiced concerns over the team being associated with KEGY's "shock jock" content, threatening to possibly cut ties with the station and Entercom. Kevin Klein's program never premiered, and the hot talk format was ultimately dropped on April 12, 2018, in favor of a conventional sports format as 97.3 The Fan.
In 2019, JVC Media began to establish a hot talk network in Florida branded as Florida Man Radio (in reference to the "Florida Man" internet meme), beginning with WDYZ in Orlando. The network has picked up personalities such as Shannon Burke and Ed Tyll, with the syndicated Bubba the Love Sponge serving as its morning show. In 2022, after receiving the station in a trade from Audacy, Beasley Broadcast Group's KXTE in Las Vegas shifted to a hot talk format for its weekday lineup, which consists primarily of syndicated morning shows (including Dave and Mahoney, for which it is the flagship station, as well as Free Beer and Hot Wings, and Dave & Chuck the Freak from sister WRIF in Detroit).
Political
The United States saw dramatic growth in the popularity of talk radio during the 1990s due to the repeal of the Federal Communications Commission's post-war Fairness Doctrine of 1949, in 1987. The mandate of the Fairness Doctrine was to require that audiences were exposed to a diversity of viewpoints.
It had required the holders of broadcast licenses to "present controversial issues of public importance" and to do so in a manner that was, in the commission's view, "honest, equitable and balanced". Its repeal provided an opportunity for a kind of partisan political programming with commercial appeal that had not previously existed.
The most successful pioneer in the early 1990s' talk radio movement in the US was the politically conservative commentator Rush Limbaugh. Limbaugh's success demonstrated that there was a nationwide market for a passionately delivered conservative polemic on contemporary news, events, and social trends, and changed the face of how the talk radio business was conducted. Unrestrained (by the Fairness Doctrine), cheering for one's political party, and especially against the other, had become popular entertainment which rapidly changed the way politics nationally was discussed, perceived, and conducted.
Other radio talk show hosts (who describe themselves as either conservative or libertarian) have also had success as nationally syndicated hosts, including Hugh Hewitt, Sean Hannity, Jon Arthur, Glenn Beck, Michael Medved, Laura Ingraham, Neal Boortz, Michael Savage, Bill O'Reilly, Larry Gaiters, and Mark Levin.
The Salem Radio Network syndicates a group of religiously oriented Republican activists, including evangelical Christian Hugh Hewitt and Jewish conservatives Dennis Prager and Michael Medved; these are mostly distributed in a 24-hour network format among Salem's stations, and they generally earn ratings much less than their syndicated counterparts.
In the summer of 2007, conservative talk show hosts mobilized public opposition to the McCain-Kennedy immigration reform bill, which eventually failed. Conservative hosts Limbaugh, Ingraham, Bennett, Prager, Hannity, Beck, Levin, and Hewitt coalesced around endorsing former Massachusetts governor Mitt Romney for president at the end of January 2008 (after Fred Thompson, the described favorite of some of the hosts, dropped out), to oppose the nomination of Senator John McCain; however, Romney suspended his campaign in February of the same year and endorsed McCain. During the primaries, Limbaugh in particular had endorsed a plan to do whatever it took to prolong the Democrats' nomination by encouraging political conservatives to cross over to the Democrats and voting for the trailing candidate, a plan he called "Operation Chaos".
Insults, advice and mystery
There had been some precursors for talk radio show stars, such as the Los Angeles-area controversialist Joe Pyne, who would attack callers on his program in the early 1960s – one of his famous insults was "gargle with razor blades"; the similar Bob Grant in New York City; and Wally George in Southern California.
Talk radio also included personal relationship consultants such as Laura Schlessinger and Barbara De Angelis both heard on KFI AM in Los Angeles. Host Larry Elder on KABC (AM) was a lawyer before entering the talk radio market. Leo Laporte offers consumers computer advice. Business and real estate advice shows, paid health supplement presentations and religious programs are widely available.
Paranormal radio shows have had a place on radio for several decades; while the format has never been successful on a full-time basis, it has proven popular in the overnight graveyard slot. Long John Nebel's program was one of the first to devote itself to the concept before it was further fleshed out by Art Bell, whose Coast to Coast AM went on to have comparable popularity to daytime talk hosts of his era. Bell had a long-running, on-and-off relationship with the show he founded, often leaving the show and returning on an erratic basis, also starting up new shows such as Dreamland, Art Bell's Dark Matter, and Midnight in the Desert only to quit them a few weeks into their run; Bell died in 2018. Coast to Coast AM continues with George Noory as the permanent lead host, with a rotating host on weekends. Clyde Lewis and Jason Hawes also host nationally syndicated paranormal shows.
Sports
Sports talk radio can be found locally and nationally in the US; as of 2013, five national full-time sports talk networks exist. The oldest existing network, dating to 1991, is SportsMap (although it has only been branded as such since 2020 and has rebranded frequently over the years). Market leader ESPN Radio followed shortly thereafter in 1992, followed by Fox Sports Radio c. 2000 and the near-concurrent entries of CBS Sports Radio (now Infinity Sports Network) and NBC Sports Radio in late 2012 and early 2013. Most of these, however, air on weak, low-budget AM stations; the most successful sports talk stations operate primarily with local programs and supplement their programming with the broadcasting of sports events, usually involving the local teams in the major professional sports leagues. This adds significant expenses to the station's operations, and must be balanced carefully with the regular talk schedule, as an incendiary view about the team by a host can lead to that team pulling their broadcasts from the station.
Local stations may also hire personalities with polarizing opinions about sports topics and athletes to make some kind of national impact that might turn off listeners, and in large markets, sports talk stations may be made up of personalities who pay stations for their show time and their advertising, disallowing any natural flow between each program, along with in-station competitions about whose show has the most impact.
Ratings
Pew researchers found in 2004 that 17% of the public regularly listens to talk radio. This audience is mostly male, middle-aged, and conservative. Among those who regularly listen to talk radio, 41% are Republican and 28% are Democrats. Furthermore, 45% describe themselves as conservatives, compared with 18% who say they are progressive/liberals. In 2011, the Arbitron portable people meter ratings system, compiled data suggesting that out of 11 nationally rated radio formats, talk radio had lost nearly the most market share and ratings continue to slide. In 2013, Arbitron's executive summary noted that " 92% of consumers aged 12 years and older listen to the radio each week" and "news-talk-information and talk-personality remained number one in PPM markets and number two in the rest of the U.S."
Some of the most-listened-to radio programs in the United States are talk radio shows or have talk radio elements like The Sean Hannity Show and All Things Considered.