Tati

Tati es una marca francesa conocida por vender productos textiles económicos. Sus tiendas estaban presentes en Francia, así como en United Arab Emirates, Iran, Morocco, Tunisia, y Saudi Arabia. En el contexto de un mercado de la ropa competitivo, la marca no logró renovarse ni reaccionar. Por lo tanto, Tati experimentó un declive año tras año y casi desapareció por completo en 2020. Company history Ouaki period The "Tati" sign was created in 1948 by Jules Ouaki, a Sephardic Jewish saddler from the La Goulette district of Tunis in Tunisia, who settled in France after World War II. A pioneer in the market for low-cost textile items, he created the first 50 m2 self-service “Textile Diffusion” discount store in the Barbès-Rochechouart district in Paris. He then moved to no4 Boulevard Barbès to the location of the Dupont Barbès brewery. Jules Ouaki then chooses for the name of his brand "Tati", anagram of Tita, nickname of his mother Esther, the Tita brand having already been registered.