The Beginning of the End

"The Beginning of the End" is the first episode of the seventh season of the American television comedy series 30 Rock, and the 126th overall episode of the series. It was directed by Don Scardino, and written by Jack Burditt. The episode originally aired on NBC in the United States on October 4, 2012. "The Beginning of the End" received a positive critical response and was watched by 3.46 million viewers. It is the only season premiere episode of the series not to be written by Tina Fey. Plot Liz (Tina Fey) begins to notice that Jack (Alec Baldwin) is green-lighting an exceptionally terrible lineup of new NBC shows like Homonym (a game show where a contestant must define the homophone of a given word) and God Cop (in which Jack himself plays God). Eventually, she discovers that Jack is trying to "tank" NBC so that Kabletown CEO Hank Hooper will sell the network entirely to Paas, an Easter egg dye company that Jack sees as a more promising future. In the end, Liz agrees to work with Jack on "tanking" NBC so that Hank will sell the network. The two work together to make TGS with Tracy Jordan terrible. Meanwhile, Jenna (Jane Krakowski) asks Liz to be her bridesmaid at her upcoming wedding. Liz decides to apply Jack's "tanking" method to her bridesmaid duties, hoping Jenna will choose someone else once she sees Liz is terrible at the job. After Liz throws Jenna a disastrous bachelorette party, Jenna erupts with anger and begins to destroy Liz's apartment. Eventually, Liz is able to calm Jenna down. Liz convinces Jenna that Jenna herself is the only person truly capable of doing the job of bridesmaid. This inspires Jenna to literally become her own bridesmaid.