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The Force

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Reporting
EXCLUSIVE: Teachers Association Promotes ‘Antisemitic’ Student Training Material Calling Israelis ‘Zionist Bullies’
The Massachusetts Teachers Association (MTA) has been promoting the use of anti-Israel teaching materials that includes phrases such as “Zionist bullies” in workbooks for students. MTA president Max Page was called to a…
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Facts from Wikidata (CC0).

Notable quotes

“The Force is what gives a Jedi his power. It's an energy field created by all living things. It surrounds us and penetrates us. It binds the galaxy together.”
— Obi-Wan Kenobi (known only as "Ben" Kenobi, at this point)
“You must learn the ways of the Force if you're to come with me to Alderaan.”
— Obi-Wan Kenobi
“Don't be too proud of this technological terror you've constructed. The ability to destroy a planet is insignificant next to the power of the Force.”
— Darth Vader
“I felt a great disturbance in the Force … as if millions of voices suddenly cried out in terror, and were suddenly silenced. I fear something terrible has happened.”
— Obi-Wan Kenobi
“Kid, I've flown from one side of this galaxy to the other. I've seen a lot of strange stuff, but I've never seen anything to make me believe there's one all-powerful Force controlling everything. There's no mystical energy field that controls my destiny. Anyway, it's all a lot of simple tricks and nonsense.”
— Han Solo
“Remember…the Force will be with you, always.”
— Obi-Wan Kenobi

Quotes via Wikiquote (CC BY-SA), each with its original source.

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Overview

The Force is a television advertisement created by (Deutsch Inc.) to promote Volkswagen's Passat. Commercial Volkswagen had not aired a commercial during the Super Bowl in more than 10 years, but in 2011, the company ran two ads, both from advertising agency Deutsch. The other was called "Black Beetle". The advertisement for the 2012 Volkswagen Passat, created by Eric Springer, Michael Kadin, Josh Rose, Ryan Mclaughlin, Craig Melchiano and David Povill at Deutsch, features a young boy (played by Max Page) in full Darth Vader regalia attempting to use the Force to start a washing machine and a clothes dryer, and to wake the dog and a doll. After he is unsuccessful in those attempts, he is startled to discover that he can start the car, though his father actually does it using a remote control. The film was directed by Lance Acord and produced by Park Pictures featuring the musical track "Imperial March" composed by John Williams.

From Wikipedia (CC BY-SA 4.0).

The Force is a television advertisement created by (Deutsch Inc.) to promote Volkswagen's Passat.

The Force across IJR

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