The New York Times Book Review

The New York Times Book Review (NYTBR) is a weekly paper-magazine supplement to the Sunday edition of The New York Times in which current non-fiction and fiction books are reviewed. It is one of the most influential and widely read book review publications in the industry. The magazine's offices are located near Times Square in New York City. Overview The New York Times has published a book review section since October 10, 1896, announcing: "We begin today the publication of a Supplement which contains reviews of new books ... and other interesting matter ... associated with news of the day." In 1911, the review was moved to Sundays, on the theory that it would be more appreciatively received by readers with a bit of time on their hands. The target audience is an intelligent, general-interest adult reader. The Times publishes two versions each week, one with a cover price sold via subscription, bookstores and newsstands; the other with no cover price included as an insert in each Sunday edition of the Times (the copies are otherwise identical).