The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 through the merger of ASUAG and SSIH, moving to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.
- Country
- Switzerland
- Headquarters
- Biel/Bienne
- Inception
- 1931
- Website
- http://www.swatchgroup.com