Tohoku Broadcasting Company

is a Japanese TV and radio network affiliated with the Japan News Network (JNN). Its headquarters are located in Miyagi Prefecture, Tōhoku region. History Tohoku Shimbun established "Kita Nippon Commercial Broadcasting Co., Ltd." in December 1947, which was the first attempt to establish a private radio station in northeastern Japan. However, the occupied government of the time didn't permit private broadcasters to begin operating, causing the plan to collapse. After the "Three Radio Laws" were passed in 1950, three companies in Miyagi Prefecture, Tohoku Shinpo, Tohoku Broadcasting and Sendai Municipal Broadcasting, applied to establish private radio stations. The latter three companies were integrated into "Radio Sendai Co., Ltd.", and the company name was changed to Sendai Broadcasting on February 22, 1951, and a preliminary license was obtained on April 21. On December 10, Sendai Broadcasting officially registered as a company, but still used the name "Sendai Radio" when broadcasting. On April 5 of the following year, Sendai Radio began trial broadcasting. On May 1, Radio Sendai officially launched, becoming the first private radio station in the Tohoku region and the 11th private radio station in Japan. In January 1953, Sendai Broadcasting Tohoku the company name to Tohoku Broadcasting. In the same year, Northeast Broadcasting implemented stock dividends for the first time. Northeast Broadcasting received its preliminary television license on November 22, 1957. In order to prepare for broadcasting television, Northeast Broadcasting began to build a television headquarters in 1958. On March 14, 1959, TBC began its pilot TV service. On April 1, TBC officially started broadcasting TV programs, becoming the first private TV station in Tohoku. Shortly after the broadcast, Tohoku Broadcasting participated in the broadcast of the wedding of Crown Prince Akihito and Masada Michiko. Tohoku Broadcasting joined JNN in the same year as the TV broadcast and was one of the founding members of JNN. On the occasion of its 10th anniversary, Tohoku Broadcasting adopted a new logo designed by Yusaku Kamekura in 1961. The following year, Tohoku Broadcasting donated a fountain to the Sendai City Hall. Tohoku Broadcasting decided to build a new headquarters, Tohoku Broadcasting Hall, in Yagiyama in 1961. This building has 5 floors and is adjacent to the existing TV headquarters. The total floor area is 11,111 square meters. It was completed on May 6, 1963.