Troféu Imprensa (English: Press Trophy) is an award presented annually by SBT, to honor the best Brazilian television productions, including telenovelas. Until 2014, it is claimed to be the "Oscar of Brazilian Television". Even though it is more in common with the Emmy Awards than the Academy Awards itself, the award presented a replica of the Oscar statuette up until 2017.
Contents
History
The Troféu Imprensa is the oldest Brazilian award and is regarded as one of the most prestigious in the country. Following the end of the São Paulo magazine TV, Plácido transferred the rights to the Troféu Imprensa to presenter and businessman Silvio Santos. From 1970 up until the last ceremony until his death in 2024 (2022), Santos has been responsible for organizing, producing, and hosting the award, which is broadcast annually by SBT. On February 26, coinciding with Carnival Sunday, SBT registered the Troféu Imprensa for copyright protection. This move aimed to prevent copyright-related incidents that had occurred in previous productions.
Awards
Best Telenovela
Best Actor of Telenovela
Best Actress of Telenovela
Best Male Singer
Best Female Singer
Best Male TV Host
Best Female TV Host
Best Talk Show
Best Comedy TV Show
Best Children's TV Show
Best Newscast
Best Newscast Host
Best Documentary TV Show
Best Auditory TV Show
Best TV Commercial
Best Musical Group
Best Song
Best Country Duo
Newcomer of the Year (Best New Artist)
Editions
The first edition of the Troféu Imprensa took place in 1958, created by journalist Plácido Manaia Nunes. Initially, before being televised, the award ceremony was held at the Municipal Theatre of São Paulo.
During the 1960s, the ceremony was broadcast by TV Tupi. In the 1970s, it became part of the Programa Silvio Santos on Rede Globo, hosted by Silvio Santos. After Santos left Globo in 1976, the award was not held between 1978 and 1980. It returned in 1981, broadcast by RecordTV, where Santos was a shareholder at the time.
Since 1982, the award has been aired on Santos’ own network, the Sistema Brasileiro de Televisão (SBT).
In 2003, the ceremony was aired in two parts and at an unusual time due to legal issues that prevented the broadcast of the Sunday show Domingo Legal. As a result, the award was re-aired in full the following weekend.
In 2006, the award was not held due to scheduling conflicts involving Silvio Santos and the jury. It was also canceled in 2020 and 2021 due to the COVID-19 pandemic.
In 2022, the ceremony was held for the first time on a Wednesday.
In 2023, the award was again postponed due to internal restructuring at SBT following Silvio Santos’ absence from programming and operations. Initially rescheduled for 2024 with Patrícia Abravanel as host, the event was further delayed to 2025 due to lack of time to finalize nominees, especially for the Troféu Internet.
In its return after a two-year hiatus, both Patrícia Abravanel and Celso Portiolli were confirmed as hosts, and the award adopted a new format. Additionally, the ceremony was made available on Disney+, marking another major innovation.