Valentino

Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani and part of the Valentino Fashion Group. Since October 2008, the creative director is Pierpaolo Piccioli, jointly with Maria Grazia Chiuri from 2008 to 2016. The company is headquartered in Milan, while the creative direction is in Rome. The Valentino Beauty license is held by L'Oreal. History Early history Valentino was founded in 1960, when Garavani opened a fashion house on Via Condotti in Rome, Italy, with the backing of his father and his father's associate Giancarlo Giammetti. Rise to popularity Valentino's international debut took place in 1962 in Florence, the Italian fashion capital of the time. Valentino gained popularity in 1967 after releasing their “no colour” collection which consisted of white, beige, and ivory apparels. The collection did not use any psychedelic patterns, a commonly used design during this time. The V logo was also introduced and the years following the brand expanded to New York City and Ro The label staged the first Valentino menswear show at Milan Fashion Week in 1985.