Warren Cowan

Warren Cowan (March 13, 1921 – May 14, 2008) was an American film industry publicist. He co-founded the public relations company Rogers & Cowan in 1954 and founded his own company, Cowan & Associates, in 1994. He was described as "one of Hollywood’s most powerful and innovative publicists" at the time of his death. Early life He was born to a Jewish family in New York City, the son of songwriter Rubey Cowan and Grace Cowan. He had one older brother, Stanley, who was also a songwriter. He attended Townsend Harris High School, a school for boys on the educational fast track. While attending the University of California, Los Angeles, Cowan majored in journalism and represented actress Linda Darnell. Cowan served in the United States Army Air Forces during World War II for three years. Career In 1946, Cowan joined the firm established by Henry C. Rogers. In 1950, he became a partner in the firm, which then changed its name to Rogers & Cowan. He was named president in 1964. Rogers & Cowan became one of the largest entertainment public relations firm in the world handling not only entertainers but also high-tech manufacturers, athletes, publishers, movie studios and trade unions. Whenever he was asked to name his favorite client, Cowan's constant answer was always "the next one."