West

{{infobox brand | name= West | logo= West cigarettes logo.png | image= | caption= | type= Cigarette | currentowner= Imperial Brands | producedby= Reemtsma | origin= West Germany | introduced= | discontinued= | related= | markets= See Markets | previousowners= | trademarkregistrations= | ambassadors= | tagline= "Let's go West!", "Test the West!"' | website= | footnotes = Carcinogenicity: IARC group 1 }} West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan "Let's go West!". Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second-strongest cigarette brand in Germany. In 1986, a new "Test the West!" advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly; in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice.