Whisper

Whisper is a proprietary Android mobile app (also available on iOS) available without charge. It is a form of anonymous social media, allowing users to post and share photo and video messages anonymously, although this claim has been challenged with privacy concerns over Whisper's handling of user data. The postings, called "whispers", consist of text superimposed over an image, and the background imagery is either automatically retrieved from Whisper's search engine or uploaded by the user. The app, launched in March 2012, is the main product of the media company WhisperText LLC, which was co-founded by CEO Michael Heyward, the son of the entertainment executive Andy Heyward, and Brad Brooks, who is the CEO of mobile messaging service TigerText. Since 2015, the service has sought to become more of a brand advertising platform, with promotional partnerships with Netflix, NBCUniversal, Disney, HBO, and MTV. According to TechCrunch, as of March 2017, Whisper has a total of 17 billion monthly pageviews on its mobile and desktop websites, social channels and publisher network, with 250 million monthly users across 187 countries. It is owned by MediaLab. In October 2022, Whisper was removed from the Apple App Store, but has since returned. Features Alexis Madrigal of The Atlantic describes the service as follows: User base In April 2015, Whisper reached 10 million monthly active users. Stories about the app have appeared in Forbes, USA Today, The Washington Post, and Huffington Post, and Heyward was featured on Forbes' Top 30 under 30 in Technology list in January 2014. In early November 2013, Whisper was reported to have reached 2.5 billion monthly page views and nearly 3 billion page views in December 2013. Whisper has 10 billion monthly page views as of Spring 2015. In December 2015, it was reported that Whisper had reached 20 million active users, double the number of users it had six months earlier. In April 2016, it was reported that Whisper had reached over 30 million monthly active users. In terms of demographics, The New York Times named Whisper in September 2015 as a social media platform of choice for Generation Z in an article about Internet habits among Generation Z and Millennials.