Who Owns the Future?

Content

Lanier posits that the middle class is increasingly disenfranchised from online economies. By convincing users to give away valuable information (personal data) about themselves in exchange for free services, firms can accrue large amounts of data at virtually no cost. Lanier calls these firms "Siren Servers," alluding to the Sirens of Ulysses. Instead of paying each individual for their contribution to the data pool, the Siren Servers concentrate wealth in the hands of the few who control the data centers. For example, he points to Google's translation algorithm, which amalgamates previous translations uploaded by people online, giving the user its best guess. The people behind the source translations receive no payment for their work, while Google profits from increased ad visibility as a powerful Siren Server. As a solution to this problem, Lanier puts forth an alternative structure to the web based on Ted Nelson's Project Xanadu. He proposes a two-way linking system that would point to the source of any piece of information, creating an economy of micropayments that compensates people for original material they post to the web.

Structure

The book is divided into nine parts plus a conclusion. Lanier ends each part of the book with interludes. Each interlude is tailored to the theme of the chapters contained in each part of the book. The interludes read like mini fictional short stories, and others suggest guiding thoughts on what reader could take away from the theme in each cluster of chapters.

Parts

First Round

The Cybernetic Tempest

How This Century Might Unfold, from Two Points of View

Markets, Markets, Energy Landscapes, and Narcissism

Contest to Be Most Meta

Democracy

Ted Nelson

The Dirty Pictures (or, Nuts and Bolts: What a Humanistic Alternative Might Be Like)

Transition

Conclusion

Reception

Joe Nocera from the New York Times said:

The most important book I read in 2013 was Jaron Lanier's "Who Owns the Future?".

Janet Maslin from the New York Times compared Lanier to Michael Jackson, the "King of Pop", while dubbing Lanier "the father of virtual reality".

Hiawatha Bray from the Boston Globe said:

In Lanier's world, our personal information is recognized as private property. Any business that wants to use it — Google, Amazon, your cellphone carrier, your bank — would have to pay for the privilege, sending you a few bucks every time. Even the cops would have to pay you if they subpoenaed your cellphone records. Indeed, Lanier's plan has a clever side benefit — it protects our privacy by making it costly to spy on us.

Peter Lawler commented:

So Lanier gives us (Captain) "Kirk's wager." Let's be optimistic that the TV versions (as opposed to the dumb movies) of Star Trek, despite the silliness of the techno-details, are basically right. Our techno-future is not only about the endless procession of new gadgets and instruments but likely to be "a more moral, fun, adventurous, and sexy world."

Laurence Scott of The Guardian suggests that, though Lanier's vision of the future is intriguing, Lanier's unbridled love for Silicon Valley keeps the author from considering the negative psychological and social implications of a world saturated with data gathering, data analysis, and advertising. Nonetheless, Scott says:

And yet one of the triumphs of Lanier's intelligent and subtle book is its inspiring portrait of the kind of people that a democratic information economy would produce.

The Economist commented:

Mr Lanier has an audacious solution. If information is worth money (and the rise of companies trading on data would suggest that is the case) then people should be paid for what they contribute. He envisions a complicated mechanism in which services such as Facebook stop being free, but also stop obtaining data for nothing. Creators of data would be remunerated with millions of nanopayments; users of information would have to pay. Even the author admits this would be a hard sell.