Television
As "Bill Conrad", he narrated and contributed character voices to Jay Ward's animated Rocky and Bullwinkle series from 1959 to 1964. Conrad's "narrator" voice in this series was far removed from his usual rumbling baritone. He adopted a brisk, high-pitched, nasal tenor that suited the mock urgency of the narratives. He reserved this voice for the Rocky cartoons and did not employ it elsewhere.
Conrad narrated This Man Dawson, a 33-episode syndicated crime drama starring Keith Andes in the 1959–1960 television season, and then became the familiar voice narrating The Fugitive, starring David Janssen, on ABC television from 1963 to 1967. He also introduced Count Basie's Orchestra and Frank Sinatra on Sinatra's 1966 Live at the Sands album.
Conrad intoned a rhyming narration heard over the credits of the 1970 John Wayne film Western Chisum. His voice is heard in the Clio Award-winning 1971 public-service announcement about pollution featuring Iron Eyes Cody, created for Earth Day by Keep America Beautiful and the Ad Council. From 1973 to 1978, Conrad narrated the TV nature program Wild, Wild World of Animals. Also during the 1970s, he appeared in and narrated a number of episodes for ABC's American Sportsman and in the CBS documentary The Lost Treasure of the Concepcion. He later narrated The Making of Star Wars (1977), the disaster documentary Catastrophe! (1977), the 1978 World Series U.S.-baseball highlight film, Buck Rogers in the 25th Century (1979), and The Rebels (1979). Conrad also performed the role of Denethor in the 1980 animated TV version of J. R. R. Tolkien's The Return of the King. His other voice work included narration for The Highwayman and the "High Flight" sign-off featuring an F-15.
Conrad directed episodes of NBC's Klondike in the 1960–1961 season. His other credits as a director include episodes of The Rifleman, Bat Masterson, Route 66, Have Gun – Will Travel, 77 Sunset Strip, Temple Houston and Ripcord, as well as ABC's crime drama Target: The Corruptors!.
Conrad guest-starred in NBC's science-fiction series The Man and the Challenge and in the syndicated skydiving adventure series Ripcord, with Larry Pennell and Ken Curtis. In 1962, he starred in an episode of The Alfred Hitchcock Hour and guest-starred in episodes of ABC's crime drama Target: The Corruptors!. He appeared as Major Anatole Karzof in a 1984 episode of Murder, She Wrote called "Death Takes a Curtain Call".
From 1971 to 1976, he starred in the television detective series Cannon, which was broadcast on CBS. While starring in the show, he weighed 230 pounds (104 kg), and ballooned to 260 pounds (118 kg) or more.
"I heard that Weight Watchers had banned its members from watching the show, but it turned out to be a gag," Conrad said in 1973. "The publicist for Weight Watchers did call and suggest that I have lunch with their president. I said sure – if I could pick the restaurant."
From the early 1980s to the early 1990s, he starred in two other TV series, Nero Wolfe (in the title role of Rex Stout's brilliant detective, 1981) with Lee Horsley, and Jake and the Fatman (1987–1992) with Joe Penny.
Throughout the 1970s and into the 1980s, Conrad served as the armchair-and-fireside host of the CBS All-American Thanksgiving Day Parade morning broadcasts in which he anchored the network's annual holiday telecast of parades from around the U.S. and Canada, including parades from Detroit, Hawaii, New York City, Philadelphia, and Toronto.
In the 1970s and 1980s, Conrad appeared in a few Pittway First Alert Smoke Alarm commercials as the host, explaining the need for the alarms.