Wrangler

Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. The brand is owned by Kontoor Brands Inc., which also owns Lee. Its headquarters is in downtown Greensboro, North Carolina, in the United States, with production plants located throughout the world. History Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben"), a Polish tailor from Łódź who worked closely with cowboys, to help design jeans suitable for rodeo use. He convinced several well-known rodeo riders of the time to endorse the new design. The 13MWZ style, short for the thirteenth version of men's western jeans with zipper, was introduced in 1947. This model is still available and the company has since introduced several other lines that are more designated towards a specific group or demographic. Examples include 20X, Riggs, and Aura. Wrangler also exports its goods to many countries, with Europe and Australia being some of its main export markets.