Yellow Pages

Yellowpages.com is a United States-based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing. It was previously a wholly owned subsidiary of AT&T. YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation. History Yellowpages.com was founded in 1996 during the dotcom boom, by multiple cofounders, including CEO Dane Madsen. Yellowpages.com became part of Globalgate, an ecommerce incubator and investment company in 1998, which sold the business to its largest investors in 2001. In late 2004, BellSouth Corp and SBC Communications Inc. purchased www.YellowPages.com Inc. reportedly for US$120 Million. The companies formed a joint venture to run the business. The two companies had been working together on another joint venture called Cingular, a wireless carrier in the US. Each company had its own Online Yellow Pages: BellSouth owned RealPages.com and SBC owned SmartPages.com. The two sites effectively merged into the newly acquired YellowPages.com.