
Organization
Zillow was rated high risk because it has adopted race- and identity-based policies in hiring and philanthropy that prioritize demographic outcomes over merit. The company also engages heavily in political advocacy and governance actions that shift its focus from core business objectives toward divisive social causes, raising concerns about impacts on consumers, employees, and shareholders.
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Zillow, officially known as Zillow Group, Inc., is an American tech real-estate marketplace company that was founded in 2006 by co-executive chairmen Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer Rascoff, a co-founder of Hotwire.com; David Beitel, Zillow's current chief technology officer; and Kristin Acker, Zillow's current technology leadership advisor.