• Latest
  • Trending
  • All
  • News
  • Business
  • Lifestyle
PBR Beer Teams Up with MLB Legend for New Ad Campaign That Shows Bud Light How It’s Done

PBR Beer Teams Up with MLB Legend for New Ad Campaign That Shows Bud Light How It’s Done

April 20, 2023
STEVE MILLOY: Big Beautiful Bill Won’t Raise Electricity Prices

STEVE MILLOY: Big Beautiful Bill Won’t Raise Electricity Prices

June 8, 2025
Trump Deploys National Guard To Los Angeles As Anti-ICE Riots Rock City

Trump Deploys National Guard To Los Angeles As Anti-ICE Riots Rock City

June 7, 2025
EXCLUSIVE: Outgoing FCC Commissioner Endorses Top Aide To Replace Him

EXCLUSIVE: Outgoing FCC Commissioner Endorses Top Aide To Replace Him

June 7, 2025
MARTHA BONETA FAIN: How Swamp Creatures Are Gutting Trump’s Big Beautiful Bill

MARTHA BONETA FAIN: How Swamp Creatures Are Gutting Trump’s Big Beautiful Bill

June 7, 2025
DONALD KENDAL: We Need Pro-Freedom AI

DONALD KENDAL: We Need Pro-Freedom AI

June 7, 2025
DAVID BLACKMON: On Energy, China Knows What The Rest Of Us Must Re-Learn

DAVID BLACKMON: On Energy, China Knows What The Rest Of Us Must Re-Learn

June 7, 2025
Corporate Media Thought They Had Trump On Ropes Over Egg Prices — It Quickly Blew Up In Their Faces

Corporate Media Thought They Had Trump On Ropes Over Egg Prices — It Quickly Blew Up In Their Faces

June 7, 2025
‘He’s Going To Wish He Had Been Deported’: Alan Dershowitz Explains Why Abrego Garcia Chose Poorly

‘He’s Going To Wish He Had Been Deported’: Alan Dershowitz Explains Why Abrego Garcia Chose Poorly

June 6, 2025
‘Truly Sick’: Superstar Olympian Simone Biles Picks Fight With Riley Gaines

‘Truly Sick’: Superstar Olympian Simone Biles Picks Fight With Riley Gaines

June 6, 2025
Steve Bannon Demands Pentagon Investigate Musk’s Push For Sensitive Briefings On China

Steve Bannon Demands Pentagon Investigate Musk’s Push For Sensitive Briefings On China

June 6, 2025
‘Not Just For The Jetsons’: Trump Lifts Regs On Drones, Supersonic Flight, Opens Door For Flying Cars

‘Not Just For The Jetsons’: Trump Lifts Regs On Drones, Supersonic Flight, Opens Door For Flying Cars

June 6, 2025
‘A Bad Day To Be An Illegal Alien’: Border Enforcement Wins Rack Up Under Trump Admin

‘A Bad Day To Be An Illegal Alien’: Border Enforcement Wins Rack Up Under Trump Admin

June 6, 2025
  • Donald Trump
  • State of the Union
  • Elon Musk
  • Tariffs
  • Congress
  • Faith
  • Immigration
Sunday, June 8, 2025
  • Login
IJR
  • Politics
  • US News
  • Commentary
  • World News
  • Faith
  • Latest Polls
No Result
View All Result
IJR
No Result
View All Result
Home Commentary

PBR Beer Teams Up with MLB Legend for New Ad Campaign That Shows Bud Light How It’s Done

by Western Journal
April 20, 2023 at 7:09 am
in Commentary, Sports
245 7
0
PBR Beer Teams Up with MLB Legend for New Ad Campaign That Shows Bud Light How It’s Done

NEW YORK, NEW YORK - NOVEMBER 15: In this photo illustration, cans of Pabst Blue Ribbon beer sit on a table, November 15, 2018 in New York City. Pabst Brewing Company has filed a lawsuit against MillerCoors. Pabst claims that MillerCoors wants to put them out of business by ending a partnership where MillerCoors brews Pabst’s beers, a practice known as contract brewing. The trial began on Monday and is set to run through Nov. 30th at the Milwaukee County Circuit Court. (Photo Illustration by Drew Angerer/Getty Images)

491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

Legendary third baseman Wade Boggs has teamed up with the Pabst Brewing Company for a new ad campaign that Anheuser-Busch could learn a thing or two about.

The ad features the slugger demanding to know the truth about the company’s retro mascot Cool Blue, which the five-time batting champion claims is and always was him.

In a mysterious documentary-style three-minute video that dropped on YouTube Tuesday, Boggs said he would get his justice.

In the gritty but hilarious ad, Boggs recalled entering a bar in Milwaukee, Wisconsin — where Pabst is headquartered — and seeing a cardboard cutout of Cool Blue.

“I looked at it and I said, ‘Oh my gosh, this is me,’” he said.

The Hall of Famer said he informed a bartender that there was a life-size cutout of him in the joint, but he was told it was not him, but a mascot.

“I said, ‘Cool Blue? No, That is Wade Boggs,” Boggs said in the video.

Boggs said he set out to prove he was indeed Cool Blue and that what he discovered during his four-decade investigation shook him to his “core.”

“The numbers don’t lie,” he said in the video. “That year I went 18 for 44 against Milwaukee. Pabst Blue Ribbon was founded in 1844.”

Boggs continued, “Twelve-ounce PBR — 12-time All-Star. Over my career in Boston, I had 47 triples — Pabst Blue Ribbon alcohol content is 4.7.”

“It’s me. Cool Blue is Wade Boggs,” the former baseball player concluded in the beer ad.

The ad also featured a Pabst executive sitting in his office who complained the company has spent 40 years ignoring the former World Series champ’s ludicrous claims.

Pabst, which is sponsoring the #BoggsIsBlue campaign, shared a snippet of the ad on Twitter:

ADMIT THE TRUTH #hacked #boggsisblue pic.twitter.com/ApY7l11lCw

— Pabst Blue Ribbon (@PabstBlueRibbon) April 18, 2023

The full, three-minute ad might introduce PBR to people who might not know about the iconic brand or have simply forgotten it existed.

The video could also introduce a non-divisive baseball legend to a new generation of fans while also making money.

It’s a win/win situation.

Boggs, now 64, is known as much for hitting 118 career home runs as he was for slugging beers, anyway.

Legend has it — and this was covered in a 2015 episode of the FXX sitcom “It’s Always Sunny in Philadelphia” — Boggs drank anywhere between 50 and 107 beers on a cross-country flight when he was with the Boston Red Sox.

The story as it was portrayed in “It’s Always Sunny,” which featured Boggs in a cameo, concluded he crushed it against the Seattle Mariners on the following day.

No one knows how much of the story is true.

How much of the urban legend is fact or fiction is irrelevant. The point is, Boggs is an American icon in the same way PBR is and Bud Light was.

Rather than partner up with a transgender social media influencer such as Dylan Mulvaney — which Bud Light did — Pabst enlisted a beloved athlete for a fun campaign to do what a company in its position is supposed to do — which is selling its product.

The “woke” marketing team that has run Anheuser-Busch’s reputation into the ground, and people who think just like them, should take notice.

This article appeared originally on The Western Journal.

Tags: Advertisingbusinesses and companiesidentity politicsMajor League Baseball MLBSports
Are you boycotting Anheuser-Busch?

Completing this poll entitles you to our news updates free of charge. You may opt out at anytime. You also agree to our Privacy Policy and Terms of Use.
Yes: 96% (50 Votes)
No: 4% (2 Votes)
Share196Tweet123
Western Journal

Western Journal

Advertisements

Top Stories June 10th
Top Stories June 7th
Top Stories June 6th
Top Stories June 3rd
Top Stories May 30th
Top Stories May 29th
Top Stories May 24th
Top Stories May 23rd
Top Stories May 21st
Top Stories May 17th

Join Over 6M Subscribers

We’re organizing an online community to elevate trusted voices on all sides so that you can be fully informed.





IJR

    Copyright © 2024 IJR

Trusted Voices On All Sides

  • About Us
  • GDPR Privacy Policy
  • Terms of Service
  • Editorial Standards & Corrections Policy
  • Subscribe to IJR

Follow Us

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Politics
  • US News
  • Commentary
  • World News
  • Faith
  • Latest Polls

    Copyright © 2024 IJR

Top Stories June 10th Top Stories June 7th Top Stories June 6th Top Stories June 3rd Top Stories May 30th Top Stories May 29th Top Stories May 24th Top Stories May 23rd Top Stories May 21st Top Stories May 17th