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Americans Gain Ground in Southern Europe Tourism
Travel
— Sep 5, 2026
Across Spain, Greece, and Portugal, American travelers are reshaping tourism: in Spain the American visitor count rose to 4.2 million in 2024 and nears 5 million by 2025, while Greek data show Americans spend the most per trip though Germans generate the most revenue due to volume. Portugal likewise attracts Americans seeking a European lifestyle, with broader residency options attracting longer stays.
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