IJR News — today's news from every side

IJR News — today's news from every side

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Prada Expands Milan Flagship Into Eight-Level Luxury Hub — 1dPrada has transformed its Milan flagship in the Galleria Vittorio Emanuele II into an eight-level private-client hub that links the former separate menswear and womenswear stores with an underground passage, adds private shopping spaces, a permanent exhibition and private-dining apartments, and connects to the Marchesi patisserie. The project, which features works by Damien Hirst and aims to generate about €100 million in annual revenue while focusing on experiential luxury for top clients, is framed as a broader shift toward hospitality and experiences alongside iconic retail.