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Hershey bets on savory Halloween snacks
x/the-hershey-company
— Aug 19, 2026
Hershey is broadening its Halloween lineup beyond chocolate to savory snacks like popcorn and pretzels and zero-sugar options to align with health trends and GLP-1 weight-loss drugs, while chocolate remains a staple and early-season sales are growing. The company is using AI to speed product development as it leverages data on consumer behavior and early purchasing, with Halloween contributing a sizable share of confectionery sales nationwide.
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Hershey Issues Statement Following Backlash Over Campaign
Reporting
— Mar 3, 2023
Hershey released a statement after angering critics with the company’s latest campaign. On Instagram Thursday, the company said, “We value togetherness and recognize the strength created by diversity. Over the past…
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