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Genius — OpenServe

Spilt Milk Secures Five-Year Geelong Deal Through 2030 — Jul 22, 2026Spilt Milk has confirmed its return in 2026 and will establish Geelong as its Victorian home for at least five years, backed by Visit Victoria and the City of Greater Geelong. The festival, which has grown regional tourism and economic impact since 2019, is highlighted by strong past attendances, a Kendrick Lamar headline in 2025, and a track record of drawing tens of thousands of visitors from outside the region.