IJR News — today's news from every side

IJR News — today's news from every side

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Colleges Expand Revenue via Multisite Athletics SchemesSports — Aug 24, 2026College athletics revenues are climbing through branding, NIL deals, and large stadium projects, but a majority of Division I programs still operate at a loss, relying on subsidies from their universities and student tuition. Across conferences, top programs like those in the Big Ten and SEC are widening the gap with aggressive spend and revenue drives—from premium facilities and naming rights to jersey patches—while schools like Missouri explore multiple revenue levers to stay competitive, highlighting a growing financial divide within the landscape.