IJR News — today's news from every side

IJR News — today's news from every side

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Vietnamese Coffee Farmers Shift to Durian BoomBusiness — Aug 30, 2026Vietnamese farmers in the Central Highlands are switching from coffee to durian to capitalize on surging Chinese demand, turning the pungent fruit into a highly lucrative cash crop and helping Vietnam become China's largest supplier by volume. The durian footprint has expanded to about 200,000 hectares nationwide, with growers like Pham Xuan Lan earning far more from durian than coffee and pouring profits into cars, homes, and villas as social media and improved transport boost a premium market.