• Latest
  • Trending
  • All
  • News
  • Business
  • Lifestyle
Peyton Manning, center, was one celebrity featured in Bud Light's Super Bowl commercial designed to boost sales following the 2023 boycott of the company.

Bud Light’s Super Bowl Hail Mary Was a Massive Flop, New Data Shows

February 29, 2024
‘Chicken Little B*tch’: Democrat Rep Resorts To Vulgarities While Criticizing  Republican Colleague

‘Chicken Little B*tch’: Democrat Rep Resorts To Vulgarities While Criticizing Republican Colleague

July 10, 2025
Tim Walz’s State Under The Microscope For Potentially Discriminatory Hiring Practices

Tim Walz’s State Under The Microscope For Potentially Discriminatory Hiring Practices

July 10, 2025
Hegseth Announces Pentagon Plan For ‘Drone Dominance’

Hegseth Announces Pentagon Plan For ‘Drone Dominance’

July 10, 2025
Trump Admin To Kill Another Massive Green Boondoggle, Hawley Says

Trump Admin To Kill Another Massive Green Boondoggle, Hawley Says

July 10, 2025
Pro-Mamdani PAC Took Donation From Islamist Cleric Who Vouched For Terror Plot Mastermind

Pro-Mamdani PAC Took Donation From Islamist Cleric Who Vouched For Terror Plot Mastermind

July 10, 2025
CASEY RYAN: Woke Universities Cave To Trump Administration

CASEY RYAN: Woke Universities Cave To Trump Administration

July 10, 2025
Reporter Tells Tucker Carlson Clues Of Chinese Takeover Of America Hiding In Plain Sight

Reporter Tells Tucker Carlson Clues Of Chinese Takeover Of America Hiding In Plain Sight

July 10, 2025
Gavin Newsom Points Out That Far-Left Activism Is Synonymous With Breaking The Law

Gavin Newsom Points Out That Far-Left Activism Is Synonymous With Breaking The Law

July 10, 2025
EXCLUSIVE: Marsha Blackburn Pushes Back On Dems’ ‘Fearmongering’ About Trump’s ‘Beautiful’ Law

EXCLUSIVE: Marsha Blackburn Pushes Back On Dems’ ‘Fearmongering’ About Trump’s ‘Beautiful’ Law

July 10, 2025
Tom Homan Accuses Biden Admin Of ‘Lying’ About Properly Vetting After MS-13 Kingpin’s Capture

Tom Homan Accuses Biden Admin Of ‘Lying’ About Properly Vetting After MS-13 Kingpin’s Capture

July 10, 2025
Previously Detained Columbia Graduate Now Seeks Big Payday From Trump Admin

Previously Detained Columbia Graduate Now Seeks Big Payday From Trump Admin

July 10, 2025
How New York Dems Lit $100 Million On Fire Buying Lights

How New York Dems Lit $100 Million On Fire Buying Lights

July 10, 2025
  • Donald Trump
  • State of the Union
  • Elon Musk
  • Tariffs
  • Congress
  • Faith
  • Immigration
Thursday, July 10, 2025
  • Login
IJR
  • Politics
  • US News
  • Commentary
  • World News
  • Faith
  • Latest Polls
No Result
View All Result
IJR
No Result
View All Result
Home Commentary

Bud Light’s Super Bowl Hail Mary Was a Massive Flop, New Data Shows

by Western Journal
February 29, 2024 at 8:25 am
in Commentary, FaithTap
237 15
0
Peyton Manning, center, was one celebrity featured in Bud Light's Super Bowl commercial designed to boost sales following the 2023 boycott of the company.

Peyton Manning, center, was one celebrity featured in Bud Light's Super Bowl commercial designed to boost sales following the 2023 boycott of the company. (Bud Light / YouTube screen shot)

491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

As anyone even halfway aware of Bud Light’s financial woes since putting Dylan Mulvaney on one their cans predicted, their attempt to reclaim their domination of the beer market via funny Super Bowl ads did not have the intended result.

If anything, it was a waste of a $7 million plus brand rehabilitation effort.

The Wall Street Journal reported Wednesday that, despite the astronomical amounts of money Anheuser-Busch expended on the prime ad space of the Super Bowl, the company’s attempt to boost their flagging sales “barely moved the needle.”

While the Super Bowl helped raise sales ever so slightly, it was still left in the dust by Modelo Especial, who first dethroned the brand in May 2023 in the wake of the Dylan Mulvaney boycott.

The day of the Super Bowl, Bud Light accounted for 7.3 percent of all beer sold, while Modelo accounted for 8.7 percent.

That said, Bud Light still languishes in a sales slump. The Journal reported that Anheuser-Busch’s sales volume was down 30 percent from the same time last year.

Not only that, but The International Brotherhood of Teamsters, a union representing 5,000 Anheuser-Busch employees across the country, is threatening to strike on March 1 if they can’t reach a deal with the company by Feb. 29.

Despite how much Bud Light was banking on their “funny” ads to restore their customers’ good will, shelling out the funds to recruit both Peyton Manning and Post Malone, the data seems to indicate it was all a wasted effort.

Even attempts by the likes of Donald Trump to convince conservatives to give the company another chance has had little, if any, positive effect on the increasingly doomed brand.

Are you boycotting Bud Light?

Completing this poll entitles you to our news updates free of charge. You may opt out at anytime. You also agree to our Privacy Policy and Terms of Use.
Yes: 100% (10 Votes)
No: 0% (0 Votes)

The problem is, Anhesuer-Busch is trying to recover their old brand identity without addressing the reason their customers were boycotting in the first place.

No amount of the kind of brand revitalization described in The Journal’s first piece on their new ad strategy — no amount of celebrities, cringy humor, or patriotic Clydesdale horses — is going to paper over the spectacle of Anheuser-Busch publicly endorsing a figure that embodies the complete antithesis of most of their customers’ core beliefs.

Until they admit it was a mistake to endorse Dylan Mulvaney and support the transgender ideology, their sales and their brand are only going to continue this downward spiral.

At this point, it seems safe to say that the only way Bud Light could return to its position of prominence would be the passage of time, dulling people’s rage and eventually causing them to forget why they were angry in the first place.

Or, and unfortunately for Anheuser-Busch this might be the more likely scenario, the catastrophic fallout from this boycott will cause them to lose their top spot for good, joining other formerly dominant brands such as Blockbuster, Pan Am, and Netscape.

Like those defunct brands, their failure could at least serve as a warning against corporate hubris, terrible business decisions, and short-sighted pursuit of woke brownie points — a modern “Ozymandias” of sorts.

It might be too early to say farewell to Bud Light, the former king of beers, but no one knows what the future holds.


This article appeared originally on The Western Journal.

Tags: AdvertisingalcoholBoycottconservativesDonald TrumpFunnyhumormoneyPeyton ManningSuper BowlTransgender
Share196Tweet123
Western Journal

Western Journal

IJR

    Copyright © 2024 IJR

Trusted Voices On All Sides

  • About Us
  • GDPR Privacy Policy
  • Terms of Service
  • Editorial Standards & Corrections Policy
  • Subscribe to IJR

Follow Us

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Politics
  • US News
  • Commentary
  • World News
  • Faith
  • Latest Polls

    Copyright © 2024 IJR